Category: Content

Content Development: In-House or Outsource, That Is the Question

Content is the thing but coming up with original content on a regular basis has its challenges. However, you are never stuck with only one possible approach to content. You have other options, including using a combination of created and curated content, outsourcing your content, and any other possibility that you can imagine.

Why Content Needs to Be Human

Content marketing is a popular topic for B2B digital marketers today. It’s not hard to see why; according to a Demand Gen report, 96% of B2B buyers report they want content with more input from industry leaders. While not every company has a documented content marketing strategy, many have begun implementing tactics like blogging, native…
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